Imitation lighters flood markets, especially online — putting BIC's safety leadership and brand reputation at significant risk.
Counterfeits fail to meet safety standards, but consumers associate these failures with the BIC brand, damaging hard-earned trust.
Online sellers and global marketplaces make enforcement increasingly difficult, creating new distribution risks and channels for fakes.
Regional regulatory gaps allow unsafe products to enter markets undetected, creating consumer safety hazards worldwide.
Sustaining industry leadership requires innovative engagement tools and secure experiences that competitors can't easily replicate.
Counterfeit networks evolve rapidly — real-time intelligence is critical to stay ahead of sophisticated bad actors.
An evolution of U.S. Government-trusted technology — proven for 45 years, battle-tested on billions of products worldwide.
Security features remain completely hidden until verified with proprietary scanning technology.
Military-grade authentication that blocks counterfeits at the source with virtually unbreakable protection.
Integrates seamlessly with existing packaging designs without disrupting brand aesthetics.
EncryptorSeal™ integrates seamlessly into BIC's production using covert security features like UV varnishes, flexographic layers, or secure UPC labels — no equipment changes required.
Authentic Products
When supply chain stakeholders scan genuine BIC products, they receive instant verification with a green badge confirming authenticity, building confidence and trust.
Counterfeits are flagged immediately with a red warning badge, protecting brand reputation and consumer safety.
Each flagged scan provides actionable intelligence on counterfeit hotspots for enforcement teams to target.

End users scan QR codes on packaging and branded touchpoints with any smartphone — no app required, creating a frictionless entry point.
Dynamic, context-aware content that adapts instantly by time, location, and audience to deliver the most relevant experience.
Initial scans collect non-PII event data (time, location, device, product). Personal data is optional and always client-owned.
Micro-targeted campaigns powered by BEEEP's analytics drive higher customer acquisition and retention rates.

As the global leader in lighters, BIC faces increasing pressure from counterfeits, marketplace complexity, inconsistent regulations, and evolving consumer expectations. Protecting brand trust and ensuring consumer safety has never been more critical.
By combining next-generation authentication with digital engagement, BIC can:
Unit-level, cryptographically secure authentication to instantly confirm product authenticity and protect consumers from dangerous counterfeits.
A brand engagement platform that transforms every scan into an opportunity to verify, educate, and connect with consumers.
Real-time data on counterfeiting hotspots, scan activity, and channel risks to inform enforcement and marketing strategies.
E9 Global, a data-centric MarTech company, can empower BIC to verify, protect, and engage — transforming smartphone scans into an opportunity to authenticate products, connect with consumers, and gather actionable insights in real-time.